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NHIM Media home
023 8065 2220 [email protected]
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Ashurst, Southampton
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Home / Services / Adverts and Social Video

Adverts and Social Video

Commercial adverts for TV and online platforms, and short formats for Instagram, YouTube, TikTok and Reels.

Presenter shown on a phone screen on a stabiliser
Reels
Phone on a stabiliser filming outdoors
TikTok
Traffic light trails in a city at night
Stories

Two Formats, One Clear Message.

A commercial speaks to people who were not looking for you, so it has to make one point quickly and be remembered. Social video sits in a feed among everything else your customers are watching, so it has to feel natural there and give them a reason to stop.

We write, film and edit both. Planning them together means a single production can supply your main advert and the short versions around it, with the same look and the same message.

For broadcast and paid online

Commercial Adverts

Scripted adverts for TV and online platforms, built around one clear message and call to action. We supply cuts at the lengths and technical specifications each platform asks for.

  • Concept and script
  • Casting, locations and props
  • Filming and direction
  • Edit, colour, sound and licensed music
  • Cut-downs, such as 30, 15 and 6 seconds
  • Files to each broadcaster's or platform's specification

UK TV adverts need clearance before they air, and all UK advertising must follow the CAP and BCAP Codes. We plan time for this in the schedule.

For your own channels

Social Formats

Short vertical video, stories and announcements of offers. Filmed in batches, so one shoot day can supply content for several weeks.

  • A content plan around your launches and offers
  • Several pieces filmed in one session
  • Short vertical video for Reels, TikTok and Shorts
  • Stories and offer announcements
  • Titles, captions and cover frames
  • The right shape for each platform

Captions are included, since a large share of social video is watched with the sound off.

How we build an advert

What Happens in 30 Seconds.

  1. 0 to 3 seconds

    The hook

    A striking image or a direct question. If this fails, nothing after it gets seen.

  2. 3 to 20 seconds

    The message

    One idea, shown rather than explained: the product, the problem it solves, the people who use it.

  3. 20 to 27 seconds

    The reason to believe

    A demonstration, a result or a customer's own words.

  4. 27 to 30 seconds

    The next step

    Your brand and one clear action: visit, call, book or buy.

Shorter cuts keep the hook and the next step, and compress the middle.

What we make

Formats for Every Stage of a Campaign.

  • Brand commercials

    Introduce the company or a new direction to a wide audience on TV, YouTube or streaming platforms.

  • Product adverts

    One product, what it does and why it is worth buying, made for paid social and online video.

  • Offers and announcements

    Short pieces for sales, new ranges, openings and seasonal campaigns.

  • Vertical series

    A recurring format, such as tips, how-tos or team stories, that gives followers a reason to come back.

  • Stories

    Light, time-limited clips for promotions and news, designed to be tapped through.

  • Testimonials

    Customers and staff speaking in their own words, cut short for feeds and adverts.

  • Behind the scenes

    How the product is made or the service delivered, in a format that suits social platforms.

  • Pre-roll and bumpers

    Six-second and skippable adverts for YouTube, where the first moments matter most.

Format board

Framed for Where It Will Run.

A video cropped after the shoot often loses what mattered in the frame. We agree the shapes you need in advance and frame for them on the day.

  • 16:9YouTube, website, TV
  • 9:16Reels, TikTok, Shorts, stories
  • 1:1Square feed posts and paid placements
  • 4:5Instagram and Facebook feed

Regular Social Content Without Constant Shoots.

  1. Plan the coming weeks

    We map content around your launches, offers and the questions your customers keep asking.

  2. Film in one batch

    Several pieces are filmed in a single session at your premises, in a studio or on location.

  3. Receive ready files

    Each piece arrives edited, captioned and in the right shape, named so your team can schedule it.

Questions

Before You Book.

Can you provide presenters and actors?

Yes. We can cast presenters, actors and voice artists, or film your own team. Fees and usage rights are agreed in the quote, because they vary by channel and period.

Will you post the content for us?

We supply finished files, captions and cover frames. Scheduling, posting and media spend stay with you or your agency unless we agree otherwise.

Who handles TV clearance?

We produce to broadcast specification and allow time for any changes. Clearance and media buying are normally arranged by you or your media agency.

Can we use any music we like?

Only music licensed for that channel. Popular tracks are rarely cleared for business or paid use, so we choose music that covers where the video will run.

Can you work with footage we already have?

Yes. Existing footage can be cut into adverts and social pieces. See editing and post-production.

What affects the cost?

The script, cast, locations, length of shoot and number of versions. For social content, the number of pieces. Send us a brief and we will set it out in a quote.

Next step

Tell Us What You Need Filmed.

Send a short brief and we will reply within 24 hours. For something urgent, call 023 8065 2220.

Request a quote
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